Success never comes effortlessly and does not come from day to day. A lot of work and a lot of time is behind every success. This fact also applies to Search Engine Optimization (SEO).
So do not expect SEO to be a miraculous wand that will give you a better position in search engine results in a couple of weeks and with the minimum of your finances to help you out run your competition.
Why do I need SEO?
You can find a more detailed article about SEO is and how to properly use it with our 8 Tips to Make Google Love Your Website. In short, let’s recall what SEO is and what its role is.
SEO is one of the most widely used digital marketing tools. The aim of SEO is to gradually increase natural site traffic in search engines such as Google, Yahoo or Bing and to achieve the highest possible placement in search results. The connection between quality SEO with content marketing will ensure better site search results by search engine algorithms.
A well-designed search strategy should be a combination of SEO with paid advertising, called Search Engine Marketing (SEM), with the aim to promote the websites by increasing their visibility in Search Engine Results Pages (SERPs). One of these paid ads is Google AdWords.
SEO is a long-distance run
SEO is a long-term process and changes in SERPs can only be seen after a certain amount of time. Sometimes the results are visible in a few days, sometimes up to a few weeks or months. It is not possible to determine exactly how long it will take for a search engine to evaluate that your site deserves to be the first.
It usually takes several months for websites to increase their traffic through SEO, but if they are well optimized, they will keep their positions longer. This process can not be accelerated. A much more profitable strategy for achieving success is a long-term dedication to SEO because it is a continuous process that needs to be maintained.
SEO is not a one-time process, it requires constant work. If you are doing SEO just in the short term, it will bring you positive results only to a certain extent.
Also as you are constantly competing for the position, it is necessary to devote SEO efforts regularly and on a long-term basis. If your competitors strive to get higher rankings in SERPs, you must strive to do it too. Because when you come to the stage where you think you’re satisfied, without regular attention your website will eventually fall into lower positions.
In the following paragraphs, we give you an overview of the most important reasons why search engine optimization results will only occur after a long time, and why this process can not be accelerated.
1 SEO is constantly evolving and changing
Even trends in SEO are changing so it’s important to keep up with the latest SEO updates. What worked for SEO a few years ago may be completely irrelevant today. And the techniques used for SEO today can no longer be effective in the future. Therefore, if you want to be successful, it is best not to focus on just one technique, although this technique is currently working, but to deal with a number of techniques.
2 SEO activities need to be done step by step
In terms of Google, it is much more natural and, in the long run, more advantageous if the website is optimized gradually and with certain time spans. Therefore it is necessary to do SEO activities on a regular basis. It is not recommended if a lot of activities are done at the same time and then nothing for an age.
3 Unclear SEO rules
There is no manual how to do SEO properly and no exact rules. There are only a few recommended techniques, but even with these techniques, it is not always one hundred percent guaranteed that they will always work for every site. All SEO techniques are implemented by trial and error. Therefore, it may sometimes take longer to find a strategy that will work on your website.
4 Google algorithms are changing
Google continually changes, refines and updates its search algorithms to provide users with quality and relevant results without spam. Google is aware of people’s behavior and current trends. It customizes its search algorithms to try and provide a better service for the end user. It is therefore important to keep track of updates and be prepared for changes that may affect the site’s position.
5 Google is not responding immediately
Changes you make to your site do not need to be immediately reflected, even though Google is constantly improving its search engine algorithms. Sometimes Google takes changes into consideration in just a few minutes, sometimes it takes Google for a few days and in some cases several weeks or months. The algorithm decides on everything. For example, when you publish a new article on your blog, it can show up in Google’s results in just a few minutes.
To get the most out of your SEO potential, get the most in search results and get as many visitors as possible, do SEO regularly and especially for the long term.
6 Website credibility and authority are very important
Investing in a quality new website with high-quality text, pictures, photos and a good ad is definitely worthwhile. However, you may be surprised to find that after you create a new site, you can’t find it on Google. It takes some time to find out if your website exists. Even if Google already registers your site, this does not guarantee immediate results in the search engine results page.
Google is cautious about evaluating websites in terms of authority and credibility. So be patient in your efforts to build confidence from Google, because Google trusts the sites that exist longer. However, these websites had to build Google’s confidence for years. But it’s only a matter of time that you will get Google’s confidence and a stable position in search results.
For Google, there are less trustworthy sites that become popular very quickly and are therefore being watched by Google. Such sites are sooner or later penalized by Google for violating the Code of Conduct on the Internet. Websites lose their position and are moved to the lower positions and in some cases are entirely excluded from the SERPs.
7 Strong competition
When creating SEO, you should not forget about your competitors. And, of course, do not forget about new competition. Your competitor can think exactly like you and will do everything to hold SEO activity and get the first position in search results. Therefore, it is necessary to regularly analyze the competitor’s website, to find their weaknesses and shortcomings. And do all the necessary steps to keep yourself in the top positions in search results.
In strong competition, you may find several reasons why you can not overtake competing websites. For example, if you have chosen a very strong competitive industry in which you have no chance to overtake web pages that are already established and still have strong positions in search results. Or, if you’ve chosen overly competitive keywords that you cannot compete with. There can be other reasons too. It is necessary to analyze them and choose the right strategy to overcome the competition.
Overtake your competition today!
If you are serious about your business you should definitely consider SEO on a monthly basis
Sometimes, however, it can happen that the competition is so strong that it is not possible to get to the top position. Don’t worry. According to research, if you are on the first page of the search engine results, regardless whether it’s first or fifth, most users get used to clicking on the first few links in their search results and compare the products and services they offer.
SEO is not a one-time process, but it’s a long-term and ongoing improvement process. So if you want to be successful, you need to do SEO regularly and all the time. In addition to well-done work, SEO also requires a good dose of patience. Rewards for all the hard work and patience is to increase the visibility of your website, higher search results, more satisfied customers, and ultimately higher profits.