Frequently Asked Questions

Website design and development is the process of creating and building a website for a business or organization. It involves a combination of technical skills and design expertise to create a website that is visually appealing, user-friendly, and functional.

Having a professional website is crucial for any business or organization in today’s digital age. It is often the first point of contact for potential customers and can greatly impact their impression of your business. A well-designed and easy-to-navigate website can help establish credibility, build trust, and enhance the overall user experience.

Additionally, a website can serve as a powerful marketing tool by allowing businesses to showcase their products or services, reach a wider audience, and generate leads. A website can also be used to provide valuable information to customers and answer frequently asked questions, which can help save time and resources for both the business and the customer.

Overall, website design and development is an essential investment for any business looking to establish an online presence, increase brand awareness, and drive sales and growth.

The process of designing and developing a website typically involves several stages, including planning, design, development, testing, and launch. The exact process may vary depending on the specific needs and requirements of the client, but generally, the steps involved are as follows:

1. Planning: The first step in website design and development is to define the project scope, goals, and objectives. This includes gathering information about the target audience, identifying key features and functionalities, and creating a project timeline.
2. Design: The next step is to create the visual design of the website. This includes selecting a colour scheme, typography, and layout, and creating wireframes and mockups of the website’s pages.
3. Development: Once the design is approved, the website development process can begin. This involves writing code, creating custom functionality, and integrating any necessary third-party tools or services.
4. Testing: After the website has been developed, it undergoes a thorough testing process to ensure that it functions correctly and is free of bugs or errors. This includes testing for compatibility across different devices and browsers, as well as testing for usability and accessibility.
5. Launch: Once the website has been tested and approved, it can be launched to the public. This involves deploying the website to a live server and making it accessible to users.

In terms of how long it takes to design and develop a website, it can vary depending on several factors, such as the complexity of the project, the number of pages, and the availability of resources. A simple website with a few pages can take anywhere from a few weeks to a couple of months to design and develop, while a more complex website with custom functionality can take several months or longer.

It’s important to note that the timeline can also be influenced by factors such as the client’s feedback and approval process, as well as any unexpected challenges that may arise during development.

At our agency, we specialize in building websites on the WordPress platform. WordPress is a popular content management system (CMS) that powers over 43% of all websites on the internet. It is an open-source platform that offers a wide range of customization options, allowing us to create unique and tailored websites for our clients.

Some of the benefits of using WordPress for website design and development include:

1. Ease of use: WordPress is known for its user-friendly interface, making it easy for clients to manage and update their website content without needing technical expertise.
2. Customization: With hundreds of pre-built themes and plugins available, WordPress provides a high level of customization options to create a unique look and feel for each website.
3. SEO-friendliness: WordPress is designed with SEO in mind, making it easier to optimize websites for search engines and increase visibility.
4. Security: WordPress is continuously updated to address any security vulnerabilities, and there are several plugins available to enhance website security.
5. Scalability: WordPress can be used to build websites of any size, from small blogs to large e-commerce sites.

Overall, we believe that WordPress provides a flexible and reliable platform for website design and development, allowing us to create custom websites that meet the specific needs and goals of each of our clients.

At our agency, we provide both custom website designs and third-party templates, depending on the specific needs and preferences of our clients.

Custom website design involves creating a unique design from scratch, tailored to the specific needs and branding of the client. This can include creating custom graphics, layouts, and functionality that is specific to the client’s needs. Custom designs allow for greater flexibility and creativity, and can help clients to stand out from their competitors.

However, we also understand that some clients may prefer a more streamlined and cost-effective approach. In these cases, we can work with third-party templates that offer a pre-built design and layout. This can be a good option for clients who are on a tighter budget or timeline, or who prefer a more standardized design.

When working with templates, we can still provide customization options to ensure that the website design aligns with the client’s branding and messaging. We can also integrate additional functionality and features as needed.

Overall, we strive to provide our clients with a website design solution that meets their specific needs and goals, whether that involves a fully custom design or working with pre-built templates. We work closely with each client to determine the best approach based on their budget, timeline, and overall objectives.

At our agency, we understand the importance of mobile-friendly and responsive design. With more than half of all internet traffic now coming from mobile devices, it’s crucial that websites are optimized for smaller screens and touch-based interactions.

To ensure that our client’s websites are mobile-friendly and responsive, we follow a number of best practices during the design and development process:

1. Mobile-first design: We start the design process by focusing on the mobile experience first. This ensures that the website is optimized for smaller screens and touch-based interactions, and allows us to prioritize the most important content and features.
2. Responsive design: We use responsive design techniques to ensure that the website layout and content adapt to different screen sizes and device types. This includes using flexible grid layouts, fluid images, and adjustable font sizes.
3. Cross-device testing: We thoroughly test the website across a range of devices and screen sizes, including smartphones, tablets, laptops, and desktops. This allows us to identify and fix any issues with the website’s layout, functionality, or performance on different devices.
4. Optimization for speed and performance: We optimize the website for fast loading speeds and smooth performance on mobile devices, using techniques such as image compression, caching, and lazy loading.
5. Accessibility: We ensure that the website meets accessibility standards, making it easy to navigate and use for people with disabilities or impairments.

Overall, our goal is to create websites that are not only visually appealing but also functional and easy to use on any device. By following best practices for mobile-friendly and responsive design, we can help our clients to reach a wider audience and improve their online presence.

Yes, we can definitely help with search engine optimization (SEO) for your website. SEO is an important component of any digital marketing strategy, as it helps to increase visibility and traffic from search engines like Google.

Our SEO services include a range of techniques and strategies to improve website rankings and increase organic traffic, including keyword research, on-page optimization, link building, and content marketing. We work closely with our clients to understand their specific goals and target audience and develop a customized SEO strategy to meet their needs.

If you’d like to learn more about our SEO services, please refer to our dedicated SEO Services page or feel free to contact us directly. We’d be happy to discuss how we can help improve your website’s visibility and search engine rankings.

Yes, we can provide training on how to update and maintain your website. However, please note that this service may incur an additional fee.

While we are happy to provide training and support to our clients, we highly recommend that they rely on our team for ongoing website maintenance and updates. This is because our websites are custom-built to meet the specific needs and goals of each client, and require specialized knowledge and expertise to maintain and update properly.

By entrusting website maintenance to our team, clients can be confident that their website will remain up-to-date and fully functional, while also freeing up their own time and resources to focus on other aspects of their business.

More information about our ongoing website support and maintenance can be found on our dedicated Web Support page. We offer a range of support and maintenance packages to meet the needs and budget of each client, including regular backups, security updates, performance optimization, and content updates as needed.

Ultimately, our goal is to provide our clients with a website solution that meets their specific needs and goals, while also providing ongoing support and maintenance to ensure their website remains up-to-date and fully functional.

The cost of website design and development can vary depending on a range of factors, including the complexity of the website, the features and functionality required, and the amount of custom design work needed.

We understand that cost is an important consideration for our clients, and we strive to provide transparent and competitive pricing for our website design and development services. We have a dedicated page on our website that outlines the costs related to our Website Design services.

Our pricing is based on a thorough understanding of each client’s specific needs and goals, and we work closely with our clients to develop a customized proposal that meets their budget and timeline. We also offer flexible payment options to help make our services more affordable and accessible to small businesses and startups.

Ultimately, our goal is to provide our clients with a high-quality website solution that meets their specific needs and goals, while also providing transparent and competitive pricing and exceptional customer service. If you’d like to learn more about our pricing and how we can help with your website design and development needs, please visit our dedicated Website Design Cost page or contact us directly.

Yes, we do offer ongoing website maintenance and support services to our clients. Our team of experienced developers and designers are dedicated to ensuring that our clients’ websites are always up-to-date, secure, and fully functional.

We offer a range of ongoing website maintenance and support packages to meet the specific needs and budget of each client. Our packages include regular backups, security updates, performance optimization, and content updates as needed.

We highly recommend our ongoing website maintenance and support services to all our clients, as it allows them to focus on their business while we take care of the technical aspects of their website. With our ongoing support and maintenance services, clients can be confident that their website is always up-to-date, secure, and fully functional.

We have a dedicated page on our website that outlines our ongoing website maintenance and support services. This page provides more information on our packages and pricing, as well as the benefits of ongoing website maintenance and support.

If you’re interested in learning more about our ongoing website maintenance and support services, or if you’d like to discuss a customized support package that meets your specific needs and budget, please don’t hesitate to contact us. We’re here to help ensure that your website is always running smoothly and effectively, so you can focus on what you do best – growing your business.

Absolutely! We take pride in our portfolio of websites that we have designed and developed for our clients. Our dedicated Our Work page showcases a selection of our previous projects, providing potential clients with an idea of our capabilities and design aesthetic.

Our portfolio includes a range of websites across various industries, including e-commerce sites, corporate websites, non-profit organizations, and more. We also highlight some of the specific design and development challenges that we have faced and overcome for each project.

We believe that showcasing our previous work is an important aspect of our business, as it allows potential clients to get a sense of our design style and capabilities. It also demonstrates our ability to tailor our services to meet the specific needs and goals of each client.

We are constantly evolving our design skills to keep up with the ever-evolving online world, and we are always excited to take on new projects and challenges. If you’re interested in seeing more examples of our work or discussing your website design and development needs, please visit our Our Work page or contact us directly.

Our agency’s process for developing an eCommerce website typically involves the following steps:

1. Discovery: During this stage, we work with our clients to understand their business goals, target audience, branding, and other important details that will inform the design and development of their eCommerce website.
2. Planning: Based on the information gathered during the discovery stage, we create a plan for the website’s design, functionality, and user experience. We may also discuss the website’s content strategy and marketing goals at this stage.
3. Design: Our design team creates mockups and prototypes of the eCommerce website, including its layout, colour scheme, typography, and other visual elements. We work closely with our clients to ensure that the design aligns with their brand and meets their goals.
4. Development: Our development team builds the eCommerce website on the WordPress platform, incorporating the agreed-upon design and functionality. We pay close attention to the website’s security, speed, and overall performance.
5. Testing: Before launching the website, we thoroughly test it to ensure that it functions properly, is user-friendly, and is optimized for search engines.
6. Launch: Once the eCommerce website has been thoroughly tested, we launch it and make it live for the public to access.
7. Support and Maintenance: We offer ongoing support and maintenance services to ensure that the eCommerce website remains secure, up-to-date, and functioning properly. This includes software updates, bug fixes, and other essential maintenance tasks.

We have experience designing eCommerce websites for a variety of industries, including fashion, beauty, electronics, and more. However, we primarily focus on working with clients who have up to 1000 products, as this is the manageable quota for the WordPress platform we use for building our eCommerce websites.

Our team is experienced in creating eCommerce websites that are user-friendly, visually appealing, and optimized for conversions. We understand the unique needs of eCommerce businesses, such as product management, payment gateways, shipping options, and more. We work closely with our clients to ensure that their eCommerce website is tailored to their specific industry and target audience.

If you are unsure whether we have experience working in your industry, please reach out to us for a consultation. We would be happy to discuss your needs and see how we can help you achieve your eCommerce goals.

At our agency, we take the security of our clients’ eCommerce websites very seriously. We understand that eCommerce websites collect sensitive information from customers, such as their names, addresses, and credit card details, and it is our responsibility to ensure that this information is protected.

To ensure the security of eCommerce websites, we take the following measures:

1. SSL Certification: We ensure that all eCommerce websites we develop have SSL certification, which encrypts all data exchanged between the website and the user’s browser.
2. Regular Updates: We regularly update the eCommerce website’s software, including the platform and plugins, to ensure that any security vulnerabilities are patched.
3. Secure Payment Gateways: We integrate secure payment gateways, such as PayPal, Stripe, or other third-party providers, to ensure that all financial transactions are processed securely.
4. Regular Backups: We perform regular backups of the eCommerce website’s data, so that in the event of a security breach or data loss, we can restore the website quickly and minimize any potential damage.
5. User Permissions: We set up user permissions to ensure that only authorized users have access to sensitive information, such as customer data or payment information.
6. Compliance: We ensure that the eCommerce website is compliant with relevant data protection regulations, such as GDPR, depending on the website’s target audience.

Overall, we take a proactive and comprehensive approach to security, so that our clients can be confident that their eCommerce website is secure and protects their customers’ data.

We understand the importance of search engine optimization (SEO) for eCommerce websites, and we offer one-time or ongoing SEO services as an additional service to eCommerce owners. However, please note that SEO optimization is not included in our standard eCommerce packages.

When designing and developing eCommerce websites, we do take into account basic SEO principles, such as creating a user-friendly website structure, including relevant keywords in product descriptions, and optimizing images. However, to fully optimize an eCommerce website for search engines requires ongoing effort and expertise.

Our SEO services include a comprehensive analysis of your eCommerce website’s current SEO status, keyword research, on-page optimization, content creation, backlinks management, and more. We tailor our SEO services to each client’s specific needs, goals, and budget.

If you are interested in our SEO services, we have a dedicated SEO page on our website that outlines our services in more detail. Alternatively, you can reach out to us directly to discuss your SEO needs and see how we can help you achieve better search engine rankings and increase traffic to your eCommerce website.

At our agency, we specialize in eCommerce website design and development using the WordPress platform. We have found that WordPress offers a flexible and customizable platform for eCommerce websites, with a range of plugins and themes that can be tailored to meet the specific needs of our clients.

However, it is important to note that we do not focus on retailers with more than 1000 products. This is because WordPress is a powerful platform, but it has its limitations. Managing a large number of products on the WordPress platform can become difficult, and it can impact the performance and user experience of the website.

We believe that eCommerce websites with up to 1000 products are best suited for the WordPress platform, and we have found that this number provides the ideal balance between functionality and performance.

Ultimately, our goal is to provide our clients with an eCommerce website that is tailored to their specific needs and goals, and we believe that the WordPress platform is an excellent choice for many eCommerce businesses. If you have any questions about our platform choices or eCommerce capabilities, please don’t hesitate to reach out to us for more information.

The timeline for designing and developing an eCommerce website can vary depending on several factors, such as the size and complexity of the website, the number of products, the design requirements, and the client’s responsiveness during the development process.

As a general guideline, we typically estimate a timeline of 3-8 weeks for the design and development of a standard eCommerce website. This includes time for initial discovery and consultation, design mockups, website development, product setup, testing, and launch.

However, it is important to note that this timeline is an estimate and can vary based on the unique needs of each project. For example, if you have specific design requirements or custom functionality needs, this can add time to the development process.

Additionally, the timeline can also be affected by the client’s responsiveness during the development process. We strive to communicate clearly and frequently with our clients throughout the development process to ensure that we stay on track with the timeline and that any issues or concerns are addressed promptly.

If you have any questions about the timeline for your eCommerce website design and development project, we encourage you to reach out to us directly for more information. We are committed to delivering high-quality eCommerce websites that meet our clients’ needs and goals, and we will work closely with you to ensure that your website is launched on time and on budget.

At our agency, we work with a variety of payment gateway providers to offer our clients flexible payment options for their eCommerce websites. As we use the WordPress platform, we have a range of plugins available to integrate payment gateways into your website.

Some of the payment options that we can integrate into your eCommerce website include:

1. PayPal
2. Stripe
3. Square
4. Authorize.net
5. Braintree
6. 2Checkout

These payment gateway providers offer a range of features and benefits, such as transaction fees, fraud protection, and integration with other third-party services. We can work with you to determine which payment gateway is the best fit for your business needs and goals.

It’s important to note that each payment gateway provider may have its own fees and requirements for integration, so we will work with you to understand your business needs and goals before recommending a payment gateway provider.

At our agency, we understand the importance of having a mobile-friendly and responsive eCommerce website. In today’s digital age, more and more customers are using their mobile devices to shop online, and having a website that looks and performs great on a smartphone or tablet is crucial for the success of your eCommerce business.

To ensure that your eCommerce website is mobile-friendly and responsive, we use the WordPress platform and employ responsive design techniques. This means that your website will automatically adjust its layout and design to provide the optimal viewing experience for your customers, no matter what device they are using.

Our team of experienced designers and developers will work closely with you to create a website that not only looks great on desktop but also performs flawlessly on mobile. We will test your website on a range of devices and screen sizes to ensure that it is optimized for all users, regardless of their device.

If you have any questions about mobile-friendly eCommerce website design and development, please don’t hesitate to reach out to us for more information. We are committed to helping our clients grow their eCommerce businesses and providing them with the best possible user experience for their customers.

At our agency, we understand that launching an eCommerce website is just the beginning of your online journey. Once your website is live, it’s important to ensure that it continues to perform at its best and provides a seamless shopping experience for your customers. That’s why we offer ongoing support and maintenance for our clients’ eCommerce websites.

Our Website Care Pro package is specifically designed to provide eCommerce website owners with ongoing support and maintenance services. With this package, we take care of all the technical aspects of your website, such as security updates, plugin updates, and website backups, so you can focus on growing your business.

Our team of experienced developers and designers are available to provide ongoing support and maintenance services for your eCommerce website, ensuring that it runs smoothly and efficiently at all times. Additionally, we also offer website optimization services, including speed optimization and SEO optimization, to help your website rank higher in search engine results and provide a faster user experience for your customers.

Our Website Care Pro package includes:

1. Regular website backups
2. WordPress core and plugin updates
3. Security monitoring and malware removal
4. Performance optimization
5. On-demand support and maintenance

We understand that every eCommerce website is unique, which is why we also offer custom support and maintenance packages tailored to your specific business needs and goals. If you have any questions about ongoing support and maintenance for your eCommerce website, please don’t hesitate to reach out to us for more information. We are committed to helping our clients grow their businesses and providing them with the best possible support and maintenance services for their eCommerce websites.

Absolutely! We have a dedicated page on our website called “Our Work” where you can view examples of eCommerce websites we have designed and developed in the past. On this page, you can see examples of our work, including screenshots and links to the live websites. We have worked with a variety of clients in different industries, and we are proud of the work we have done for them.

Our team takes a custom approach to every eCommerce website we create, so you can be confident that your website will be unique and tailored to your business needs. We believe that the best way to showcase our experience and expertise is through our previous work, and we are happy to provide examples for potential clients to review.

If you have any specific questions about our previous work or would like to see examples in a particular industry, please don’t hesitate to reach out to us. We would be happy to discuss our portfolio with you further.

SEO stands for Search Engine Optimization. It’s the process of optimizing a website and its content to rank higher in search engine results pages (SERPs) for specific keywords and phrases. When a user searches for something online, search engines like Google use complex algorithms to decide which websites to show on the first page of search results. By optimizing a website for SEO, we can help search engines understand what the website is about and rank it higher in search results.

There are many different factors that impact SEO, including on-page factors like content and keywords, as well as off-page factors like backlinks and social media presence. SEO involves identifying the keywords and phrases that are relevant to a business or website and optimizing its content and structure to increase its relevance and authority. This can help to improve its search engine rankings and drive more organic traffic to the website.

In summary, SEO is the practice of optimizing a website to rank higher in search engine results pages for specific keywords and phrases, and it involves many different factors and strategies to achieve this goal.

1. Increased visibility: By optimizing their website for search engines, businesses can improve their visibility in search engine results pages (SERPs) and reach a wider audience.
2. Higher website traffic: Improved visibility in SERPs can lead to increased website traffic, which can in turn generate more leads, sales, and revenue for the business.
3. Cost-effective marketing: Compared to other marketing channels such as paid advertising, SEO can be a cost-effective way for businesses to generate leads and sales.
4. Improved user experience: By optimizing their website for SEO, businesses can improve the user experience for their website visitors, which can lead to higher engagement and better conversion rates.
5. Competitive advantage: Businesses that invest in SEO can gain a competitive advantage over their rivals by appearing higher in search engine results and attracting more traffic and customers.
6. Local search visibility: For businesses that serve local customers, SEO can help improve their visibility in local search results, such as Google My Business listings and local directories.

Overall, SEO is an essential part of digital marketing for businesses in Ireland, helping them to improve their visibility, generate more traffic and leads, and gain a competitive advantage in their industry.

One-time SEO services are typically a one-time project or audit that focuses on optimizing a website for search engines. This might include tasks such as keyword research, on-page optimization, and technical SEO improvements. Once the project is completed, the client is responsible for maintaining the website’s SEO going forward.

On the other hand, Ongoing SEO services involve a more long-term approach to SEO. These services typically include a minimum of a six-month commitment, during which the SEO agency will work to continuously improve the website’s search engine visibility. This can include tasks such as creating new content, backlinks management, and monitoring and adjusting SEO strategies based on performance metrics.

At our agency, we offer two ongoing SEO packages: Starter SEO and True SEO. The Starter SEO package is designed for small businesses and focuses on optimizing the website for local search results. The True SEO package is for businesses that want to rank on the first page of Google for competitive keywords in their industry.

We have a dedicated SEO page on our website that outlines the details of our SEO services and what clients can expect from working with us. If you have any further questions about the difference between our One-time and Ongoing SEO services, please don’t hesitate to reach out to us.

The length of time it takes to see results from SEO can vary depending on a variety of factors, including the competitiveness of the industry and the specific keywords being targeted. Generally, it can take several weeks or even months before significant improvements in search engine rankings are seen.

For our One-time SEO services, clients can typically expect to see improvements in search engine rankings within a few weeks to a few months after the project is completed. However, it’s important to note that maintaining those improvements will require ongoing effort and attention to SEO.

For our Ongoing SEO packages, the length of time it takes to see results can vary based on the specific package and the competitiveness of the industry. With our Starter SEO package, clients can typically expect to see improvements in local search rankings within the first three months of service. With our True SEO package, clients can expect to see improvements in search engine rankings for competitive keywords within six months to a year of service.

It’s important to note that SEO is an ongoing process, and maintaining and improving search engine rankings requires ongoing effort and attention to SEO. We work closely with our clients to set realistic expectations and develop a customized SEO strategy that will help them achieve their goals.

1. Keyword research: We conduct thorough keyword research to identify the most relevant and valuable keywords for our clients’ businesses.
2. On-page optimization: We optimize the website’s content, meta tags, headers, and images to ensure they are aligned with the target keywords.
3. Technical SEO: We ensure that the website has a clean and well-structured code, mobile-friendly design, fast loading speed, and optimized URLs.
4. Content creation: We develop high-quality, relevant, and engaging content that targets specific keywords and provides value to the target audience.
5. Backlings management: We focus on finding reliable sources for new backlinks, removing harmful backlinks, and suggesting places where the client can be linked to. We prioritize high-quality backlinks from authoritative websites in the same or related industries, rather than focusing solely on quantity.
6. Local SEO: For businesses that target local customers, we optimize the website for local search results, including creating and optimizing Google My Business profiles, local directory listings, and location-specific content.
7. Social media optimization: We optimize the website’s social media profiles and integrate social sharing buttons to encourage social media engagement and sharing.
8. Analytics and tracking: We set up website analytics and tracking tools to monitor website performance, track user behavior, and make data-driven decisions for ongoing optimization.

Overall, we take a holistic approach to SEO for WordPress websites, focusing on both on-page and off-page factors to improve search engine visibility and drive organic traffic.

• We identify target keywords and include them in the content, including the title, meta description, and headers.
• We ensure that the content is well-written, informative, and engaging for the target audience.
• We optimize the images with relevant alt text and compress them for faster loading.
• We interlink the content with other relevant pages on the website.
• We add social sharing buttons to encourage social media engagement and sharing.
• We monitor the performance of the content using website analytics and make data-driven decisions for ongoing optimization.

1. Keyword rankings: We track the website’s ranking positions for target keywords in search engine results pages (SERPs).
2. Organic traffic: We monitor the website’s organic traffic levels and track any changes over time.
3. Conversion rates: We track the website’s conversion rates for relevant actions such as form submissions, phone calls, and online purchases.
4. Backlinks: We monitor the number and quality of backlinks pointing to the website.
5. Bounce rates: We monitor the website’s bounce rates and make adjustments to improve user engagement.
6. Engagement metrics: We track user engagement metrics such as time on site, pages per session, and click-through rates.
7. Local search metrics: For local businesses, we monitor the performance of local search metrics such as Google My Business listings, local directory listings, and online reviews.

Overall, we take a data-driven approach to measuring the success of an SEO campaign, using a combination of metrics to evaluate performance and make ongoing optimization decisions.

While we cannot guarantee first-page rankings on search engines, the ease or difficulty of ranking depends on the competitiveness of the chosen keywords and the length of the project. Generally, less competitive keywords are easier to rank for than highly competitive keywords. For example, “handmade Irish pottery” is likely to be less competitive than a broader keyword like “Irish gifts”. However, we work to achieve the best possible results for our clients regardless of keyword competitiveness and project length.

It is important to note that some individuals or companies who falsely promote First Page Guarantee use Black hat SEO practices that might harm your business with long-term effects. As a business owner, it is important to be cautious and always do your own research, ask about their previous work, references, etc.

The last thing you want to do as a business owner is waste months and your finances with inexperienced individuals who may use unethical practices to achieve quick results. It’s essential to work with a reputable and experienced digital marketing agency that follows ethical SEO practices to achieve sustainable results.

At our agency, we use only white hat SEO techniques and tailor our strategies to each client’s unique needs and goals. We believe in open and transparent communication with our clients and work collaboratively to achieve the best possible results over time.

Here are some ways we ensure that our SEO strategies are up-to-date with the latest search engine algorithms:

1. Staying informed: We keep up-to-date with the latest news and updates from search engines such as Google and Bing, including algorithm updates and best practices for optimization.
2. Conducting regular audits: We regularly audit our clients’ websites to identify any issues or areas for improvement, including technical SEO issues, content gaps, and backlink quality.
3. Analyzing data: We use website analytics and other data sources to track the performance of our SEO strategies and make data-driven decisions for ongoing optimization.
4. Testing and experimentation: We regularly test different SEO strategies and tactics to determine what works best for our clients’ websites, and we adapt our approach accordingly.
5. Partnering with industry experts: We collaborate with other SEO experts and thought leaders to stay abreast of the latest trends and best practices in the industry.

Overall, we prioritize staying informed and adapting our approach to ensure that our SEO strategies are up-to-date with the latest search engine algorithms and best practices for optimization.

Here are some steps we take to handle technical SEO issues on a WordPress website:

1. Conduct a website audit: We start by conducting a comprehensive website audit to identify any technical SEO issues, such as crawl errors, broken links, duplicate content, and missing meta tags.
2. Prioritize issues: We prioritize the issues based on their impact on the website’s search engine rankings and user experience, and create an action plan to address them.
3. Fix technical issues: We work with our clients’ web developers or our own team of developers to fix any technical issues identified in the audit, such as optimizing site speed, fixing broken links, and ensuring mobile responsiveness.
4. Optimize site structure: We ensure that the website has a clear and logical site structure, with a clear hierarchy of pages and easy-to-use navigation.
5. Optimize metadata: We ensure that all pages have unique and relevant meta titles and descriptions, and that they are optimized for the target keywords.
6. Optimize schema markup: We optimize the website’s schema markup to help search engines better understand the content on the site, and improve the chances of appearing in rich snippets.
7. Monitor progress: We use website analytics and other tools to monitor the progress of our technical SEO efforts and make ongoing adjustments to ensure that the website is performing at its best.

By taking these steps, we ensure that our clients’ WordPress websites are optimized for technical SEO, which can help improve their visibility and search engine rankings over time.

Yes, we offer custom SEO solutions for businesses with unique needs. We understand that no two businesses are exactly alike, and each business may require a different approach to their SEO strategy in order to achieve their specific goals.

To provide a custom SEO solution, we conduct a comprehensive analysis of each client’s website and business needs. This includes an analysis of their target audience, industry competition, current website traffic and search engine rankings, and any specific SEO goals they may have.

Based on this analysis, we develop a custom SEO strategy that is tailored to the unique needs of each client. This may include a combination of on-page and off-page SEO techniques, as well as any necessary technical improvements to their website.

We also regularly review and adjust our SEO strategies as needed to ensure that they are meeting our clients’ evolving needs and goals. Our goal is to provide each client with a personalized SEO solution that delivers the best possible results for their unique business needs.

The cost of our SEO services for a WordPress website is based on a number of factors, including the specific needs and goals of each client. Some of the key factors that we consider when determining the cost of SEO services include:

1. The scope of the project: This includes the size and complexity of the website, as well as the specific SEO services required (such as on-page optimization, off-page optimization, technical SEO, etc.).
2. The level of competition in the industry: Highly competitive industries may require more extensive and ongoing SEO efforts to achieve and maintain first-page rankings.
3. The duration of the project: Ongoing SEO services typically require a longer commitment than one-time SEO services, and the cost may vary depending on the length of the engagement.
4. The desired outcomes: If a client has specific goals for their SEO campaign, such as achieving a certain keyword ranking or increasing website traffic by a certain percentage, this may impact the cost of the project.

Once we have a clear understanding of the needs and goals of a client, we provide a detailed proposal outlining the scope of work and associated costs. We work closely with each client to ensure that the proposed SEO services align with their budget and deliver the best possible results for their investment.

PPC stands for Pay-Per-Click, which is a type of digital advertising where advertisers pay a fee each time their ad is clicked. PPC ads can appear on search engine results pages (SERPs) or on websites and social media platforms, and they are typically displayed above or below organic search results.

PPC advertising works through an auction-based system, where advertisers bid on keywords or phrases that are relevant to their target audience. The search engine or platform then uses an algorithm to determine which ads are shown and in what order they are displayed based on several factors, including the bid amount, ad relevance, and landing page quality.

When a user clicks on an ad, the advertiser is charged a fee, which can vary depending on the platform, the competitiveness of the keyword, and other factors. However, if the ad is not clicked, the advertiser does not pay anything, which is why PPC is often seen as a cost-effective form of advertising.

PPC advertising can be an effective way to reach a targeted audience and drive traffic to a website or landing page. However, it requires careful planning and execution to ensure that the ads are displayed to the right audience and that the cost-per-click (CPC) is optimized to maximize ROI. That’s where our PPC experts come in – we can help you develop a customized PPC strategy that aligns with your business goals and drives results.

One-Off PPC Setup is a service we offer that includes everything needed to launch a successful pay-per-click (PPC) advertising campaign on platforms such as Google Ads, Facebook (Meta), and LinkedIn. This service is ideal for businesses that want to start advertising online or those that need a comprehensive overhaul of their existing PPC campaigns.

Our One-Off PPC Setup service includes:

1. Keyword Research – We conduct in-depth research to identify the most relevant and high-performing keywords for your business and target audience.
2. Ad Creation and Copywriting – We create compelling and effective ad copy that will attract clicks and conversions.
3. Landing Page Optimization – We optimize your landing pages to ensure they are aligned with your ad copy and offer a seamless user experience that maximizes conversions.
4. Campaign Structure – We organize your PPC campaigns and ad groups into a logical structure that makes it easy to manage and optimize them.
5. Bid Management – We manage your bids to ensure that you get the most value from your advertising budget while achieving your desired results.
6. Tracking and Analytics Setup – We set up conversion tracking and analytics to track the performance of your campaigns and provide data-driven insights to help you make informed decisions.

Overall, our One-Off PPC Setup service is designed to set your PPC campaigns up for success from the start. With our expertise and attention to detail, you can be confident that your PPC campaigns will be effective, efficient, and tailored to your specific business goals.

Ongoing PPC Management is a service we offer that involves the ongoing optimization and management of your pay-per-click (PPC) advertising campaigns on platforms such as Google Ads, Facebook (Meta), and LinkedIn. This service is ideal for businesses that want to maximize the effectiveness of their PPC campaigns and continuously improve their ROI over time.

Our Ongoing PPC Management service includes:

1. Account Monitoring – We monitor your PPC accounts regularly to ensure that your campaigns are running smoothly and efficiently.
2. Performance Analysis – We analyze the performance of your campaigns on an ongoing basis, identifying areas for improvement and opportunities to increase ROI.
3. Bid Management – We manage your bids on an ongoing basis to ensure that you are getting the most value from your advertising budget.
4. Ad Copy and Landing Page Optimization – We continually optimize your ad copy and landing pages to improve click-through rates and conversion rates.
5. Keyword Optimization – We optimize your keyword strategy over time, ensuring that your campaigns are targeting the most relevant and high-performing keywords for your business.
6. Audience Targeting – We adjust your audience targeting strategy as needed to ensure that you are reaching the right people at the right time.
7. Reporting and Analytics – We provide regular reports and analytics to keep you informed of your campaign’s performance and the ROI you are achieving.

Our Ongoing PPC Management service is designed to help you get the most out of your advertising budget and continually improve the effectiveness of your PPC campaigns over time. With our expertise and ongoing optimization efforts, you can be confident that your PPC campaigns will deliver measurable results and help you achieve your business goals.

There are several benefits of our One-Off PPC Setup service:

1. Quick Results – With One-Off PPC Setup, you can launch your PPC campaigns quickly and start seeing results in a short amount of time. This can be particularly useful for businesses that need to drive traffic and conversions quickly, such as those with time-sensitive promotions or events.
2. Comprehensive Strategy – Our One-Off PPC Setup service includes a comprehensive strategy that covers all aspects of your PPC campaigns, from keyword research to ad creation to landing page optimization. This ensures that your campaigns are set up for success from the start and optimized for the best possible results.
3. Cost-Effective – By entrusting your PPC setup to our team of experts, you can avoid the costly trial-and-error process of setting up and managing PPC campaigns yourself. This can help you save time and money while achieving better results.
4. Tailored to Your Business – We work closely with our clients to understand their unique business goals, target audience, and competitive landscape. This allows us to create a tailored PPC strategy that is specifically designed to meet their needs and achieve their desired results.
5. Ongoing Optimization – While One-Off PPC Setup is a one-time service, it sets the foundation for ongoing PPC optimization and management. With our expertise and attention to detail, we can help you continually improve the effectiveness of your campaigns over time, delivering better results and a higher ROI.

Overall, our One-Off PPC Setup service is designed to provide businesses with a comprehensive, effective, and cost-effective solution for launching successful PPC campaigns quickly and efficiently.

There are several benefits of our Ongoing PPC Management service:

1. Continuous Optimization – With Ongoing PPC Management, we continually optimize your campaigns to improve their effectiveness and maximize your ROI. This involves ongoing monitoring and analysis of your campaigns, along with ongoing adjustments to your ad copy, targeting, bidding, and other key elements of your PPC strategy.
2. Improved ROI – By continuously optimizing your PPC campaigns over time, we can help you achieve a better ROI on your advertising spend. This can help you get more value out of your marketing budget and achieve your business goals more efficiently.
3. Reduced Costs – With our expertise and ongoing optimization efforts, we can help you reduce the costs of your PPC campaigns over time. This can be achieved through improved targeting, better ad copy, and more effective bidding strategies.
4. Time Savings – By outsourcing your PPC management to our team of experts, you can save time and focus on other areas of your business. We handle all aspects of your PPC campaigns, from setup to ongoing optimization and reporting, so you don’t have to worry about the day-to-day management of your campaigns.
5. Greater Visibility and Control – With our regular reporting and analytics, you can have greater visibility and control over your PPC campaigns. You’ll be able to see exactly how your campaigns are performing and what kind of ROI you’re achieving, giving you the insights you need to make informed decisions about your marketing strategy.

Overall, our Ongoing PPC Management service is designed to provide businesses with a comprehensive, effective, and cost-effective solution for maximizing the effectiveness of their PPC campaigns over time. By continually optimizing your campaigns and delivering measurable results, we can help you achieve your business goals more efficiently and effectively than ever before.

The time it takes to set up a One-Off PPC campaign can vary depending on a number of factors, including the complexity and size of the campaign. However, as a general guideline, we typically aim to complete the setup process within 2-4 weeks.

During the setup process, our team of experts will work closely with you to understand your business goals, target audience, and competitive landscape. We will then conduct thorough keyword research to identify the most relevant and effective keywords for your campaigns.

Next, we will create compelling ad copy and design engaging landing pages that are optimized for conversions. We will also set up your campaign structure, including ad groups, targeting, and bidding strategies.

Finally, we will set up tracking and analytics tools to measure the effectiveness of your campaigns and provide regular reporting on key metrics such as click-through rates, conversion rates, and ROI.

Of course, the time it takes to complete the setup process can vary depending on the complexity and size of your campaigns. For example, if you have a large and complex campaign with multiple ad groups and targeting options, it may take longer to set up than a smaller, simpler campaign.

Regardless of the size or complexity of your campaign, our team of experts is dedicated to providing you with a comprehensive and effective solution for launching successful PPC campaigns quickly and efficiently. We strive to ensure that the setup process is as smooth and streamlined as possible, so you can start seeing results as soon as possible.

Our One-Off PPC Setup service starts at a one-time fee of €695. This fee includes all aspects of the setup process, including keyword research, ad creation and copywriting, landing page optimization, campaign structure, bid management, tracking, and analytics setup. However, the exact cost of One-Off PPC Setup may vary depending on the complexity and size of your campaign.

For our Ongoing PPC Management service, we offer a range of pricing options starting at €345 per month. This service includes continuous optimization and management of your PPC campaigns to improve their effectiveness and maximize your ROI. We also provide regular reporting and analytics to help you track your campaigns’ performance and make informed decisions about your marketing strategy. The exact cost of Ongoing PPC Management may vary depending on the scope of your campaigns and the level of ongoing management and optimization required.

At our boutique digital marketing agency, we are committed to providing our clients with comprehensive, effective, and affordable PPC services tailored to their unique business needs. We believe that PPC advertising should be accessible to businesses of all sizes, and we strive to offer transparent pricing and flexible pricing options to meet our clients’ needs.

If you’re interested in learning more about our PPC management services and pricing, please visit our dedicated PPC Management page on our website or contact us for a personalized quote. We are always happy to answer any questions you may have and help you find the right PPC solution for your business.

There are several metrics that we use to measure the success of a PPC campaign. These metrics can help us evaluate the effectiveness of our ad campaigns, identify areas for improvement, and optimize our marketing strategy to achieve the best possible results. Some of the key metrics we use include:

1. Click-Through Rate (CTR): This is the percentage of people who click on your ad after seeing it. A high CTR indicates that your ad is relevant and engaging to your target audience.
2. Conversion Rate: This is the percentage of people who complete a desired action, such as filling out a form or making a purchase, after clicking on your ad. A high conversion rate indicates that your landing page and offer are compelling and relevant to your audience.
3. Cost per Click (CPC): This is the amount you pay each time someone clicks on your ad. A low CPC indicates that your ads are effective and efficient at driving traffic to your website.
4. Return on Investment (ROI): This measures the overall profitability of your ad campaigns by comparing the revenue generated to the cost of the campaigns. A high ROI indicates that your campaigns are generating a positive return and are a worthwhile investment for your business.
5. Quality Score: This is a metric used by platforms like Google Ads, Facebook Ads, and LinkedIn Ads to evaluate the relevance and quality of your ads and landing pages. A high-quality score can help lower your CPC and improve your ad performance.

At our boutique digital marketing agency, we track these metrics closely and use them to inform our ongoing optimization and management of your PPC campaigns. By regularly monitoring these key metrics, we can identify areas for improvement, optimize your campaigns for better performance, and ultimately help you achieve your business goals through effective and efficient PPC advertising.

Targeting the right audience is essential to the success of your PPC campaign. By reaching the right people, you can increase the likelihood of clicks, conversions, and ultimately, revenue. At our boutique digital marketing agency, we use a variety of strategies and tools to help us target the right audience for your PPC ads. Here are some of the key approaches we use:

1. Keyword Research: We conduct extensive keyword research to identify the most relevant and effective search terms for your target audience. This allows us to ensure that your ads are displayed to people who are actively searching for products or services like yours.
2. Demographic Targeting: We use demographic targeting to reach people based on factors such as age, gender, location, and interests. This allows us to hone in on your ideal customer and ensure that your ads are displayed to people who are most likely to be interested in your products or services.
3. Remarketing: We use remarketing to target people who have previously interacted with your website or brand. This allows us to stay top-of-mind with people who have already shown an interest in your business, increasing the likelihood of conversions.
4. Lookalike Audiences: We use lookalike audiences to target people who are similar to your existing customers or website visitors. This allows us to expand your reach and target new, qualified leads who are likely to be interested in your business.
5. Platform-Specific Targeting: We use platform-specific targeting features, such as Facebook’s Custom Audiences and LinkedIn’s Company Targeting, to reach specific groups of people based on their behaviour, interests, and job title.

By using these and other targeting strategies, we can ensure that your PPC ads are displayed to the right people at the right time, maximizing the effectiveness of your campaigns and helping you achieve your business goals.

At Webenito, we have extensive experience managing PPC campaigns for Irish businesses of all sizes and across a range of industries. Our business has been operating for over 8 years, and during that time, we have helped numerous Irish businesses achieve their digital marketing goals through effective PPC campaigns.

We have a team of experienced PPC specialists who are dedicated to staying up-to-date with the latest trends, strategies, and best practices in the industry. We work closely with each of our clients to understand their unique business goals and create customized PPC campaigns that are tailored to their specific needs.

Our experience in managing PPC campaigns for Irish businesses has allowed us to develop a deep understanding of the Irish market, including the unique challenges and opportunities that businesses face in this market. We have a proven track record of delivering results for our clients, and our 5-star positive feedback from our clients is a testament to our expertise, professionalism, and commitment to achieving their business objectives.

Whether you’re looking for a one-off PPC setup or ongoing PPC management services, we have the skills, knowledge, and experience to help you achieve your digital marketing goals and grow your business.

Google Ads, formerly known as Google AdWords, is an online advertising platform that allows businesses to create and display ads on Google’s search results pages, as well as on other websites and apps that are part of the Google Display Network.

Google Ads works on a pay-per-click (PPC) model, which means that businesses only pay when someone clicks on one of their ads. Advertisers bid on specific keywords or phrases that are relevant to their products or services, and the highest bidder typically earns the top spot in Google’s search results for those keywords.

Google Ads also allows businesses to target their ads to specific geographic locations, time of day, and even specific devices or platforms. This level of targeting can help businesses reach their desired audience and maximize the effectiveness of their ads.

The success of a Google Ads campaign is largely dependent on the quality of the ad copy, the relevance of the keywords, and the effectiveness of the landing page that users are directed to when they click on an ad. Advertisers can track the performance of their ads and make adjustments to improve their performance over time.

Overall, Google Ads can be an effective way for businesses to reach their target audience, increase brand awareness, and drive traffic and conversions to their website. However, it requires careful planning, strategic bidding, and ongoing optimization to achieve the desired results. Working with a skilled and experienced PPC agency can help businesses get the most out of their Google Ads campaigns.

Yes, we offer PPC advertising services on platforms besides Google Ads, including Facebook (Meta) and LinkedIn. These platforms are popular choices for businesses looking to expand their reach and target specific audiences.

Facebook (Meta) Ads allow businesses to create and display ads on Facebook and Instagram, as well as on other apps and websites that are part of the Facebook Audience Network. With over 2.8 billion active users, Facebook (Meta) Ads provide an opportunity for businesses to reach a wide audience and target specific demographics, interests, behaviours, and locations. Our PPC specialists have experience creating and managing Facebook (Meta) Ads campaigns for businesses of all sizes, and we can help you develop a customized strategy that aligns with your business goals.

LinkedIn Ads, on the other hand, allow businesses to create and display ads on LinkedIn, the world’s largest professional networking platform. LinkedIn Ads offer targeting options based on job titles, company size, industry, seniority, and other factors, making it an effective platform for B2B businesses looking to reach decision-makers and professionals in their industry. Our team has experience creating and managing LinkedIn Ads campaigns, and we can help you develop a strategy that maximizes the effectiveness of your advertising spend.

At Webenito, we believe that every business is unique and requires a tailored approach to their PPC advertising strategy. That’s why we offer a range of services, including One-Off PPC Setup and Ongoing PPC Management, on multiple platforms to help businesses achieve their digital marketing goals.