When we open an article on our browser the first thing our eyes go to is the image. Therefore, do not underestimate the role of images.
They are not just for the pleasure of the reader’s eyes and the clarification of the content, but they have a great impact on the SEO of your site.
Webenito, based on its surveys, can also confirm that E-commerce sites with attractive and thematically chosen images are more popular and increase revenue by an average of 250%.
Do not underestimate the images
In the online world, it is exactly the same as in real life that the first few seconds are the most important for us to make a good first impression. A good impression also decides the time we spend on the site, which is one of the elements for good SEO. Visually appealing content is the best way to engage in online space. In addition to visual content, one of the most important elements is what image you use on your site. What’s more important is the quality of the used image and its attraction. A well-chosen picture can make the status of a tweet, a blog post or an article on the web more attractive.
Did you know that tweets with images get up to 150% more retweets than pure text?
The image should be appropriate to the content of the article. There are many topics where it is really difficult to find the right picture. On the Webenito blog, we mostly write about e-commerce, digital marketing, SEO and graphic design. The point being that we should be thoughtful when choosing our images as repetition is not good for user engagement and your SEO.
If you already know what images you want to use, the question is where to take them from. First of all, you can buy the image either directly from the author or from an online image database like shutterstock.com. However, keep in mind that whenever you plan to use an image on your website, social profiles, presentations, newsletters, offers, or other materials you provide to your visitors, always be sure that you know the source from which the image originates. Be careful of user rights and copyrights.
“Attractive and high quality Images are a very important digital marketing tool and are the main engine for successful online presence or e-commerce.”
Pictures and photos that you normally find on the Internet through Google Images are generally copyrighted, and you are unnecessarily risking a financial sanction, claim for damages from the author, or other inconvenience. Each image has its original owner unless it is explicitly stated to be a “public domain” (pictures so designated can be used without restriction, commercially and privately and are not copyright protected). Please be cautious when selecting images, and try to avoid very clichés. If you are writing an article or a page about your company, it is important to be genuine, do not use photos of strangers who are artificially smiling.
The second option is to use your own photos. Yes, your photos from your mobile phone or camera are fine, but just for use on social networks. If you want your website, newsletters or other materials to look professional, invest in professional photos. It will increase your credibility and at the same time, it is a proof to your visitors that you value them.
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So, What Are The Best Type Of Images To Use For My Website? The success of your website is largely based mainly on visual appearance. Always think about your visitors when choosing images. Keep in mind that the time they spend on your site is not only a source of information for them, but making that time pleasant by using high-quality visual content is a bonus. Therefore, always carefully select high-quality images. You will be rewarded by creating a pleasant user experience that will ensure your visitors return again and again.