You can say, I want Google to love my site, I want to be on the first page. But, apart from you another few million people in the world want to achieve the same thing.
It may seem like a daunting task, but it is possible and I’m going to show you how. Have I got your attention? Then there are several factors that you can influence and which will help you achieve this.
What is SEO?
So in short, SEO is actually optimizing a website for search engines with a clear goal to make the site more visible to Google.
Before we dive into SEO, however, we must first understand how Google works. Every page evaluates Google based on many factors, and these factors then affect the display and position of the website in the search results. Google is working on algorithms that consist of over 200 different items. These items are all connected and related to each other. Algorithms are continually updating and trying to adapt to trends, news, and people’s behavior. And only Google knows how these algorithms work.
First Page on Google with SEO
Getting your site to rank on the first page organically requires work and in order to maintain that position, this effort will need to be sustained. You can get the highest search engine rankings in the form of a paid advertising AdWords or non-paid advertising, organically using Search Engine Optimization (SEO) which is more complex but also more stable and effective. People trust sites more that are in the first place organically compared to those that came with a paid advertising.
The great advantage of the Organic SEO is the ability to reach a large number of new visitors on a long-term basis and to focus on the target audience of interest to us.
On the other hand, paid advertising can initially help with organic optimization. So how to get enough visitors at first? Paid or Non-paid advertising? We will look at SEO in more detail in this article.
Here are some tips to help you get to the first page of Google
1 Website Loading Speed
Page speed is one of the items in Google’s algorithm for ranking and is an important part of SEO. Pages that load quickly are rewarded by Google with a better position, so the page will appear higher in the ranking list.It also reduces the risk that you will miss out on impatient visitors. Because statistics show that mobile users are willing to wait a maximum of 5 seconds. To learn more about how to speed up loading of your website, read article 6 Ways to Speed Up Your Website.
2 Responsive design is a necessity
The rapid development of technology has created devices with different screen sizes and resolutions. And as the technology market is rapidly developing, the number of Internet users on mobile phones, tablets, and smart TV is constantly growing. Therefore, it is necessary to keep up with technology and optimize your website for all devices.
A responsive design adapts all of its elements to any device, and those elements are then divided into the screen according to the size of the display. Google loves responsive design and this is another factor that will always get better search positions than pages that are not responsive.
3 The use of Keywords
A keyword is generally a word or phrase that is entered into a browser. The search result list is the content related to that keyword which is in order of importance. Where you rank in that list is determined by Google’s algorithm.
If you own a website or an online store, the main source of visitors and potential customers will come through organic traffic. This is mainly because people use keywords. If your links will appear on a large number of high-quality keywords, you can expect multiple traffic increases. If you do not use high-quality keywords, your competitors will and compete above you.
The key to success is quality website design, quality website content and good online marketing. Modern SEO is about getting high-quality traffic without having to waste a bunch of money on your advertising campaigns.
When using keywords the more the better does not apply. Also, the use of synonyms is looked down upon. Write the contents naturally so that they do not act as if they were written by a robot. The best solution is the original and well-written text for the user with optimal use (2%-7%) of the keywords. To increase the number of text with keywords, writing a blog on your website can help you to achieve this.
4 Unique website content
For Google, high-quality site content is very important and is one of the main factors it takes into consideration when assessing a website. So make sure that your site contains interesting and original text. If the content of your site is unattractive to visitors, they will not stay for a long time. Well-written content with the use of correct keywords increase the chances that visitors will get to your site easily and reduce the chances of you being invisible on Google.
Google does not like duplication. Therefore, by creating your own original texts, slogans or product descriptions you are increasing the chance to be ranked higher. Let the content of your site be unique. The simple way to sink your site in the search engine is to copy text from other pages. Google has a “nose” for duplicity and when it finds it will move you deep under your competition. Google cannot be fooled.
5 Google loves pictures and videos
Google loves content-rich pages, and besides the text itself, it likes content enriched with pictures, videos, or other files. Take care and do not underestimate this part of your website. To be unique, invest in professional photos or videos, make your content more attractive and stand out from the competition.
Never use photos or pictures you just download from the Internet and do not own them. Google has learned to recognize the contours of images and can therefore recognize the duplicity of photos or pictures from the photo library. Google can recognize that you are trying to deceive him. So duplication will not help you, and Google may penalize you for “bad behavior” by moving your site to a lower position.
One of the most important parts of SEO image optimization is the name of the image. The image name should be as precise as possible. Visitors often click on image results when they search on Google because they want to get quicker and more comfortable with some relevant information. If your pictures are not named relevantly to the content they illustrate, you can lose customers.
Learn more about “What Are The Best Type Of Images To Use For My Website“ from our blog.
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6 Updating the Website
Fresh web content for Google is as important as the petrol for your car. By regularly updating your website, you will not only get Google’s attention but also make your site more trusted for visitors. Updating your website’s content could include alerting your customers to new services, products or activities of your company. Other areas of expanding the website with new content might include structure or functionality, ongoing full or partial redesign of the web, web audit and SEO.
One of our recommendations is to create a blog on a website. In addition to providing you with additional space for original text, you also get the chance to use high-quality keywords and phrases. So, make sure you write quality articles on your blog to get new visitors.
7 Link building
If other high-quality web sites refer to your site, Google will also consider your site as better and rank it higher in the results. But it also works the other way around. The truth with link building is that quality is more important than quantity. So it does not matter how much backlinks you have if they are from poor and irrelevant websites. So, which links are the best? It is best if you refer to well-rated and visited sites that have a related focus as to your own site. Do not forget about social networks.
There are no shortcuts here even though you will get numerous amounts of agencies offering backlink services Penalties are severe when Google finds that you are trying to trick it. So try to be good enough that others will notice you and spread your name online to the world.
8 If it’s useful and relevant it will be shared
In Google’s search engine ranking algorithm, it has included website popularity. So if your content is liked and shared you are on the right road and Google will reward you by a better ranking. Social networks and platforms are a great way to share content.
Only relevant social networks such as Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn can be selected for your online communication. It is well known that Google+ is a favorite of Google itself, so posts shared on this social network are immediately indexed.
To support SEO, it’s not enough to have just social networking accounts, but you have to take care of social networks regularly. You must be active and regularly share social-related content on social networks.
We‘ll discuss this topic in more detail in our next coming article “The Importance of Social Networks for SEO“, so subscribe to stay tuned.
Search Engine Optimization, along with online marketing, helps you constantly increase traffic to your site or e-shop. Use the potential of SEO and get new visitors, beat competitors and start earning real money. When creating a site, remember that sites are created not only for visitors but also for Google. Do everything to make Google love you.