How can I increase the loading speed of my web pages? Why would you be interested in the speed of loading your site? Because it is one of Google’s determining ranking factors for your website.
Page speed can be the difference of someone sticking around to see what you are saying or moving on to the next link. This seemingly insignificant thing has a big impact on your online business. We live in a very hasty time where people are hurrying in real life, as well as the users on the web. Let’s face it we are all busy and waiting around for a page to load should be a thing of the past. Website load time has a great impact on visitors and is involved in generating your profits. If the website is loading slowly, the potential customer leaves your site very quickly and goes to your competitors.
Every second counts
Yes, every second counts. Have you ever wondered how long users are willing to wait for the site to load? According to analysis, among visitors who are ready to order a product or service, only 40% are willing to wait for a page to load for more than 3 seconds.
This means that if your page loads for more than 3-4 seconds, the percentage of visitors who could become your customers is rapidly decreasing. Only a few will stay engaged for over ten seconds and wait for the web to load. But they are more likely to leave and go elsewhere.
The importance of fast loading pages is growing especially now that more and more people are using mobile internet.
Up to 53% of mobile visitors give up when page loading takes longer than 5 seconds, according to The Need for Mobile Speed study.
What does Google say? Site loading speed is one of the parameters Google has included in its site rating algorithm. This means that web page load speed is one of the properties by which Google advises on the results of its search. And so, speed is also important from the perspective of SEO – Search Engine Optimization.
How to increase page speed?
You already know why it is important to have your pages load quickly, but you are asking yourself how to do it. Accelerate your page speed can be done in several ways. We offer you some proven tips to help your page loaded faster.
1 Web Hosting
The most important factors that affect the loading speed of your site are web hosting. If the speed is important to you, you should start with your web hosting. It’s like building a house. It is very difficult to build a beautiful house if you do not have the basics of the house in order. Hosting is the basics for your website! Choosing the right web hosting is very important, it can greatly help you in the speed of loading the page so, therefore, take your time when choosing a web hosting provider and get advice from professionals.
Another very important factor is the size of the images. In particular, large high-resolution images, mostly PNG and JPEG, can significantly slow down your site. It is a big difference whether you load a 700kB picture or a 20kB image. Therefore, the image size plays a big role in the page load speed. However, when shrinking pictures, it is very important to maintain their quality.
To optimize images, it’s enough to reduce their format and resolution. There is online free photo editing tool pixlr.com that offers comprehensive optimization. This image optimization tool reduces size without minimizing image quality.
Each plugin installed and the added code can slow down your website. The more plugins you have on the web, the more code your site contains and so more time is needed to load your site. However, this is not always about the number of plugins used. It also depends on the size of the plugin and sometimes it happens that one plugin can do more damage than 10 others. With plugins, it’s very important to keep them up-to-date. Inactive and unnecessary plugins that do not increase the effectiveness of your site, need to be deleted. It is also very important to have reliable plugins from reliable sources. Get rid of plugins that slow down your website.
4 Responsive Design
In today’s modern web, responsive web design is a necessity. A responsive web design optimizes all the challenging elements of a website (images, animations, effects), adapts them to mobile, tablet, or smart TV, thus increasing web page loading speed. However, responsive design is important not only for page speed but also from an SEO perspective. If your site does not have a responsive design, Google will take this into consideration and your site will be demoted in the Search Engine Results Page (SERP) order. And so your website is shifting to the bottom of the search position, and you are losing not only your visitors but also your profits.
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5 System Cache & Cache Plugin
The server on which you have your website generates files for each user. These files are often repeated and so the server becomes overloaded and this tends to decrease the speed of the site. All modern browsers allow caching active data from default. So it is important to have caching activated on your site as this greatly increases your visitors’ page speed.
How does the cache actually work?
Active data is often cached in order to shorten the loading times. When you return to a frequently visited site, it is likely that your browser will have a good portion of the cached site files. This reduces server load and means that the browser needs less information from the site, which leads to faster loading.
If your site is working on WordPress, we recommend installing a cache plugin WP Super Cache or W3 Total Cache that can speed up the site’s response up to 5 times, reducing server load.
The way caching plugins work is by saving the dynamically generated HTML files and serving them from the cache whenever a request is made, rather than loading all of the files and the PHP scripts from WordPress every time you hit the refresh button.
6 Google Web Fonts
When creating a website, always think about what type of font you choose. It is important to choose one or maximum two types of fonts, not only from a design point of view, but also because the loading speed of the website also relies on them. Each extra type of font means that the page is downloading a few tens of kilobytes of data in addition. We recommend using web fonts. Yes, Google Fonts offers interesting font types that you can use on your site or any other project including newsletters. At the same time, the advantage of using Google fonts is that the font is cached, which speeds up page load.
Not only good site content and quality design, but also the speed of loading your website is important. Fast site loading improves user experience comfort, can increase time spent on the site, and reduce bounce rate. And, of course, it is important for SEO, because speed is one of the factors that determine the positions on where your site will be ranked. If you want to be confident that you’ve done everything for your site’s speed, contact the best-savvy professionals. Do not lose any more of your visitors by slow loading speed, because it will reduce your profits. Online marketing moves at the speed of light, so keep up with the technologies to make your site generate profits.